Optimizing the technical elements of a website is crucial and fundamental for SEO success. This all starts with the architecture or design of a site – creating a website that can be crawled and indexed by search engines.

When it comes to building a brand, there are notable differences between service-based businesses and product-based businesses. While both need strong brand strategies, service-based businesses face unique challenges that require a more nuanced approach.

Having a clear and compelling brand is more important than ever. As a business owner in Toronto, you’ve likely seen firsthand how a strong brand can differentiate you from your competitors and attract loyal customers. But what does it take to build a brand that truly stands out?

If you are anything like me, learning to navigate the new Google Ads interface feels extremely overwhelming! Here’s a quick and dirty overview of how to get your Google Ads set up and optimized with a strategic bidding strategy so you can get back to running your business.

As a service-based business owner, I am always looking for ways that I can reduce my operating costs. I’m pretty confident that you are too. So here are a few resources that I have used in my journey to level-up my SEO knowledge and keep more dollars in my pocket.

Let’s talk about what SEO strategies you can leverage as a professional service provider. We’re breaking things down into 3 simples steps to help improve your organic web site traffic.