When it comes to building a brand, there are notable differences between service-based businesses and product-based businesses. While both need strong brand strategies, service-based businesses face unique challenges that require a more nuanced approach.

Having a clear and compelling brand is more important than ever. As a business owner in Toronto, you’ve likely seen firsthand how a strong brand can differentiate you from your competitors and attract loyal customers. But what does it take to build a brand that truly stands out?