Carver Twins Real Estate
Services
Strategy
Brand Identity
Website
Stationery
Marketing Campaign
Objective
The goal of the re-brand was to encapsulate the overall feeling of sophistication and whimsy. Clean, professional and elegant— at the same time bring a feeling of happiness and joy.
We accomplished this through the elegant and decorative primary typeface (sophistication), and the robust, joyful colour palette and patterns (whimsy). Our inspiration was that of high-end packaging. The kind you find and you just have to buy the product, not really caring if what’s inside is even any good. It just makes you happy to see it.
Overview
The Carver Twins are best know for their fun, hands-on approach to guiding their clients through selling and purchasing in one of the most competitive real estate markets in history.
But there is always two sides to every coin. Although they are serious about what they do, boy do they have fun doing it!
The System
The primary logo represent sophisticated whimsy. The title case letters set in a modern serif typeface brings warmth and a little something unexpected.
Unique connections on the V & W letterforms, and un-even curves on the bottom of the R & T bring an unexpected personality—almost awkwardness to an otherwise elegant and traditional typeface.
Being such a fun duo, the twins were game when we bravely asked them to trust us in the secondary mark lock-up. Allowing us to mirror or twin the words.
Website
The Carver Twins website was the perfect platform to express the personality of the brand in real life. The colour palette, brand elements, clever copy writing, and custom photography all work together to tell the story of what it’s like working with this duo.
Visit the website
Marlo had such a connection and genuine interest in us and our business. The whole process was super engaging, and our brand came out WAY more fun than we expected!
Saras Carver, Carver Twins Real Estate
