Simply Rooted Wellness
Services
Brand Strategy
Brand Identity
Website Design
Objective
Our goal was to craft a brand that feels warm, comforting and nurturing—but at the same time sparks a feeling of curiosity. We wanted to signal there is something fresh and new that inspires hope in those who have felt otherwise hopeless. The spring-inspired colour palette is warm, clear, delicate and bright.
Overview
Simply Rooted Wellness is a functional medicine practitioner that provides functional chiropractic, acupuncture, chronic pain relief, pediatric care, and sustainable wellness for the whole family. Their mission is to create a serene and welcoming environment, delivering personalized care.
The System
The icon set for the brand symbolizes growth and healing. We liked the idea of showing the connection between ourselves and nature. With functional chiropractic being the primary service offered, representing the hands as part of that process felt important. The original logo illustration can be rebuilt and reinvented to be used as graphic patterns throughout print and digital applications.
Typography
Our logo and body face was named after the Latin word for artist or crafts person, chosen to evoke a sense of history and refinement. The “Hand” in the name is a reference to calligraphy and hand lettering. Artifex Hand CF was designed for text use, and reads well at small to medium sizes. A low contrast design built with a tall x-height keeps counters open and shapes distinct, even in less than ideal conditions.
Web
The website was an important platform to express the brand’s new personality. Carefully selected imagery, layers of brand colours, and delicate animations help to tell the story of Simply Rooted Wellness.
